More U.S. shoppers rushed to their mobile devices, rather than physical stores, on Black Friday than ever before, spending a record $1.2 billion from their phones and tablets and $3.34 billion overall. Maybe that’s no surprise as the mobile-crazy generation takes over the buyer’s market.
But Black Friday and Cyber Monday may be getting a run for their retail-coveted money. Single’s Day — China’s biggest online shopping day — finally made its way to the U.S. and is gaining momentum. Earlier this month, Chinese e-commerce behemoth Alibaba said Singles Day sales reached $17.8 billion, up from $14.3 billion last year.
U.S. retailers are hoping for a bit of that November 11 magic. “The amount of [U.S.] retailers every year who have come on board for Singles Day is growing,” says Jennifer Wang, cofounder of online shopping recommendation site Dealmoon. “Now most have heard of it, and it’s one of the biggest holidays for them to prepare.”
Next year you might be buying up department store deals earlier than ever before.